Eric Bradlow: AI Goes to Business School
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- Опубликовано: 12 апр 2025
- Join Professor Kevin Werbach in his conversation with Eric Bradlow, Chairperson of the Wharton Marketing Department and Vice Dean of AI & Analytics at Wharton. In this episode, Werbach and Bradlow explore how artificial intelligence is transforming business, academia, and everyday tools.
From traditional AI used to interpret data like ads and reviews to the rise of generative AI capable of producing text, audio, and video, they discuss how this shift is democratizing access to powerful analytical tools and building adaptability to fast-moving technology.
Bradlow shares insights from Wharton’s AI and Analytics Initiative, emphasizing innovation, access, and responsible use. They also examine the role of academic institutions in shaping the future of AI, reflecting on the drawbacks of generative AI and how to prompt better performance from models. Finally, Werbach and Bradlow dive into the ethical challenges of AI and how institutions like Wharton can lead the way in promoting accountability, learning and responsible AI deployment.
BIOGRAPHY:
Eric Bradlow is the Vice Dean of AI & Analytics at Wharton and Chairperson of the Wharton Marketing Department, as well as a Professor of Marketing, Economics, Education, Statistics, and Data Science. An applied statistician, Bradlow’s research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems. Bradlow’s research has been published in a variety of renowned journals. His most recent study is “Putting a Price Tag on Facebook: Quantifying the Value of Online Social Networks.” Bradlow has won numerous teaching awards at Wharton, including the MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching Award and the Excellence in Teaching Award. In 2009, he published Marketing for Financial Advisors (McGraw-Hill).
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